#Liquid blush skin#
#Liquid blush full#

The user experience is just as important as the after-feel of the formulation. As with any product type that utilizes oils, it is important to keep the blush from going rancid with the use of antioxidants such as tocopheryl acetate, tocopherol, BHA and BHT. Optimizing the use of non-polar and polar oils will help the formulator develop a formulation that provides the desired attributes whether a natural, matte or dewy finish.

#Liquid blush skin#

3 The use of non-polar oils may additionally be effective in creating a cushion and dewy glow on the skin some examples include mineral oil, coconut oil and petrolatum. These polar oils can emulsify into o/w and w/o emulsions however, the use of a high concentration of polar oils requires the use of high HLB emulsifiers. Related: Spate: US Consumer Trends on Makeup and Retro Hairstyles The use of polar oils such as caprylic/capric triglyceride, PPG-15 stearyl ether, coco-caprylate/caprate, decyl oleate and diethylhexyl carbonate provides high spreadability, enhanced skin feel, emolliency and pigment dispersion. Emollients in a liquid blush can alter the texture, feel and application of the products. Emollientsīendability, pigmentation and finish can be optimized with the use of emollients. It is important to test the emulsifier with different types of emollients to note how each emollient may affect the after-feel with the use of the desired emulsifier. Selecting the correct emulsifier not only can enhance the stability of a formulation, but also will affect the after-feel of the formulation. Some examples include lauryl glucoside, myristyl glucoside, polyglyceryl-6 laurate, cetearyl olivate, sorbitan olivate, polyglyceryl-3 sorbityl linseedate, cetyl PEG/PPG-10/1 dimethicone and fatty alcohols. Low hydrophilic-lipophilic balance (HLB) emulsifiers may be used to enhance pigment dispersion. W/O, o/w and w/si emulsions require an emulsifier to allow oil/silicone and water to peacefully coexist. Finally, an aqueous gel may provide a more natural appearance, and the use of current pigments may allow for a tinted effect on the skin. This formula type allows for high coverage and waterproof properties. An anhydrous cream may also provide a silky feel and even blend with the skin. Although w/o can be like w/si in processing, w/si can provide good slip, a light film and soft silky texture to the skin.īoth w/o and w/si will have suspended pigments to minimize color shifting. When selecting which format will be used, it is important to consider the qualities that come with each.Īn o/w emulsion, for example, will provide light slip and a less rich and matte texture, while a w/o emulsion provides good slip and a rich texture. When formulating a liquid blush, a few formula types can be used: o/w emulsion, w/o emulsion, w/si emulsion, anhydrous cream and aqueous gel. 2 There has been an overall rise in brands launching liquid blushes such as Rare Beauty, Saie and Glossier. The push toward cream/liquid formats over the classic powder format is due to the unique and innovative textures that allow for a smooth, natural and skin-like finish that blends seamlessly into the foundation. However, purchases of cream blush increased a whopping 89% at the same time, while powder sales jumped 37%. 1 According to the all-in-one shopping app and payment service Klarna, purchases of blush overall increased by 17% from 2020 to 2022.

This level of influence is driving makeup trends and purchases. makeup sales relies on social media, especially among gen Z and millennials. From the catwalk to TikTok, blush of all kinds is pushing the limits in beauty now.Ī quarter of U.S. Obtaining a lifted, elevated look has been trending recently and the use of statement blush is one way to achieve this. It seems that after months of wearing a face mask constantly, we are a bit desperate to bring color to our faces and put a bit of life back into them. 1 These blush sales came from stick and cream formats, doubling from 2020.įeatured: Cosmetics & Toiletries Color Cosmetic Formulary According to the NPD Group, blush sales increased by 39% throughout 2021.

#Liquid blush full#

The 1980s were full of bright blush and high cheekbone looks, and that trend seems to have made it full circle in 2022.